by I’ve always loved words and writing. In my twenty-plus years working at Accenture—and continuing in my communications role at Ascension, I’ve always found ways to use my passion for writing–from process documents to articles and blogs to communications until I was able to find a role where I use my writing skills daily. What I’ve noticed is that–unlike me–most people don’t get jazzed about writing–for a number of reasons. And of those others who do like it, only a small percentage of them are naturally gifted at it.
When talking about content creation in a corporate environment, I believe the same rules should be applied as in consumer content: short, engaging, informative…even fun! But the most important thing to remember is the writer isn’t the most important person in the process. It’s the audience. If no one reads what you’ve written or doesn’t understand what you’re trying to say, what’s the point?
When I create content, I put myself in the audience’s place. It helps me understand what they need to know, and—more importantly—what they don’t need to know. Very often, when writing about a topic you’re passionate about, you want to dump as much information as possible into it. You think it demonstrates your depth of knowledge about the subject matter; however, it’s not usually information the audience needs to know about, and worse, can be a distraction.
The journey of this blog is to talk through the facets of content creation in a corporate environment, providing insight, tips and leading by example to help you learn to understand what your audience needs to know, and how to provide content in a way they will find useful. I’ll also share my thoughts on other topics around brand building to productivity to taking your career to the next level. Join me, won’t you?
Follow along. We’ll take over the world one word at a time.
And to answer the headline…you can develop your toolkit to think like your audience and hone your writing skills to create engaging content! (So…yes!)
